Analytics & Data
You make decisions with spreadsheets that don't add up. I connect all your company's data in one place.
What it is
Today your data lives on islands: the CRM over here, the ERP over there, the e-commerce, the campaigns and dozens of spreadsheets. I connect them into a single source of truth: I integrate and clean the information, automate its syncing and bring it into clear dashboards (Looker Studio, Power BI or whatever tool you already use) so sales, operations and finance look at the same numbers. Fewer spreadsheets cross-matched by hand, more decisions made with the full, up-to-date picture.
Does this sound familiar?
Every department with its own numbers
Sales says one thing, finance another and nobody knows what's true. Meetings get spent arguing about data.
Spreadsheets that don't add up
Someone spends hours cross-matching CRM and ERP exports by hand, and there are still errors.
Decisions made late
By the time you finally get the report, the problem has already cost you money: stockouts, underperforming campaigns, customers who left.
How we work
Source diagnosis
I review which systems you use (CRM, ERP, e-commerce, spreadsheets, campaigns) and which business questions you need answered.
Integration and cleanup
I connect everything into a single database, remove duplicates and automate syncing so the data updates itself.
Dashboards people actually use
I build clear dashboards by department and for management, with alerts and insights that tell you where to act, not just what happened.
Case studies
Systems I built for a Chilean eCommerce business, told from the inside.
He had nine apps full of metrics and no answers. Here's how I pulled them into a single dashboard
A metrics hub that pulls the metrics from nine apps and the store into one place to anticipate who will buy again and which products are going unsold.
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My system checks competitors' prices twice a day. Sometimes its best advice is not to cut
An app that compares prices against competitors twice a day and suggests what to touch first, without ever dropping below the minimum margin.
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He knew how many orders he sold. He didn't know which stage each one got stuck in
A system that times each order in business hours, detects bottlenecks at the warehouse or courier and calculates real profit including shipping cost.
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The product sold well and still expired in the warehouse. I built a system to see it in time
A system that cross-references each product's sales with each batch's expiration date and warns in time which stock will expire unsold.
Read the caseReady to get started?
Let's talk about how to apply this to your business.